It was whilst completing an interior design scheme of works for clients in London in late 2008 that the seed was set for Hugo & Otto. Downtime for her clients was escaping out of London to the country to wind down and just walk in the fields with their 2 Pointers who loved nothing more than walking for hours through the muddy fields and back to warm comfortable home but it seemed a challenge to source a good well made dog bed that would last more than a few washes. Choice of practical dog beds in England was limited to hard plastic oval beds with a cheap lumpy cushion at the bottom or dog beds that were made in Kitsch cheap fabrics. Caroline commissioned an upholsterer with memory foam interiors and removable washable covers and spares for those wash days. And so slowly the seed was set to start a Company all about dogs.
It took 6 years of planning and saving the funds to launch Hugo & Otto on the high street in Cheshire in 2014 and we launched Hugo & Otto's own British handmade designs and luxury dog bed collections in November 2018. Handmade in beautiful British wools from Abraham Moon, Linens from Ian Mankin and luxurious velvets from Prestigious Textiles & Warwick Textiles our beautiful collections were debuted at the Christmas Shopping Event in the Cotswolds at the stunning Daylesford Organic Farm, glorious Goodwood race ground and in our pop up store in Fulham, London.
Being the designers and makers we can offer that journey of understanding a little easier by being transparent about how we work, who we employ and what we use to make our dog products. Every part is sourced in from British makers, sampled, made again and tested before we are ready to launch. We follow the B.Corporation guidelines of corporate responsibility and sustainability is at the forefront ensuring that we reduce our carbon footprint and our supply chain adopt the same solid principles for future proofing our business and being a purpose for good.
Hugo & Otto are proudly audited and accredited by Made in Britain®, we invest in British industry, suppliers and fabric designers we do not outsource to third party suppliers nor invest in the mass import markets we believe in our British craft-manship. Our British makers are an established business employing British makers for over 20 years in the Midlands.
During COVID19 we launched our unique 2 Tier Mattress System and 2 beautiful dog beds York Sitting Pretty & Lincoln As Nice As Pie Cushion Dog Beds available in 2 sizes and 4 stunning colours to capture the imagination and offer outstanding orthopaedic support for your dog and since then have gone onto launch our baby sister brand Dog Company and over 85 individual luxury dog bed designs.
Dog Company was launched a week before Christmas 2019 and together we design, create and make the very best in British design and handmade dog beds.