About US

It was whilst completing an interior design scheme of works for clients in London in late 2008 that the seed was set for Hugo & Otto. Downtime for her clients was escaping out of London to the country to wind down and just walk in the fields with their 2 Pointers who loved nothing more than walking for hours through the muddy fields and back to warm comfortable home, but not to their dog beds which after a few washes turned to lumpy rags. Back in 2008 the choice of practical dog beds in England was a hard plastic mould oval bed with a cushion at the bottom and so Caroline commissioned an upholsterer with memory foam interiors and removable washable covers and spares for those wash days. And so slowly the seed was set to start a Company all about dogs.

It took 6 years of planning and saving the funds to launch Hugo & Otto on the high street in Cheshire in 2014 and we launched Hugo & Otto's own British handmade designs and luxury dog bed collections in November 2018. Handmade in beautiful British wools from Abraham Moon, Linens from Ian Mankin and luxurious velvets from Prestigious Textiles & Warwick Textiles our beautiful collections were debuted at the Christmas Shopping Event in the Cotswolds at the stunning Daylesford Organic Farm, glorious Goodwood race ground and in our pop up store in Fulham, London.

Being an interior designer Caroline has built up trade accounts with British and International fabric makers, specialist furniture, upholsters and curtain makers since qualifying in Interior Design & Decoration at KLC School of Design in Chelsea in 2004. Understanding upholstery fabric, colours and durability is vital to the design + making process. We search for technical upholstery fabrics that have high 80+K durable martindale rub tests with Stain guard technology products like Fibreguard® & Easyclean® helping to withstand spillages from everyday life. These fabrics have become part of our commitment to our clients and their dogs.

We also invest in how we fill our dog beds, we only use Vasco 50 100% memory foam bases for many of our mattresses so that dogs not only feel cool but also have vital spinal support. Memory foam is hypoallergenic, dust mite free and moulds to the body of your dog helping our dog pals like Ralphy here dream of chasing furballs instead of counting sheep.

Being the designers and makers we can offer that journey of understanding a little easier by being transparent about how we work, who we employ and what we use to make our dog products. Every part is sourced in from British makers, sampled, made again and tested before we are ready to launch. We follow the B.Corporation guidelines of corporate responsibility and sustainability is at the forefront ensuring that we reduce our carbon footprint and our supply chain adopt the same solid principles for future proofing our business and being a purpose for good.

Hugo & Otto are accredited to Made in Britain and members of Pet Industry Federation, we invest in British industry, suppliers and fabric designers we do not outsource to third party suppliers nor invest in the mass import markets we believe in our British craftmanship. Our British makers are an established business employing British makers for over 20 years in the Midlands taking on apprentices, training and employ local people who walk in step with us to provide you with the very best in British craftmanship.

During COVID19 we launched our unique 2 Tier Mattress System and 2 beautiful dog beds York Sitting Pretty & Lincoln As Nice As Pie Cushion Dog Beds available in 2 sizes and 4 stunning colours to capture the imagination and offer outstanding orthopaedic support for your dog.

We walk in step with you for you, your dogs and want to offer you the very best and our 3 Super S's..Super Sumptuous Snoozes.